Entrepreneurial Organization Building in the Emerging Economy

Ganesh Natarajan

Journal of Entrepreneurship and Innovation in Emerging Economies, 2017, vol. 3, issue 2, 91-104

Abstract: Abstract Zensar Technologies is a significant success story of the India software services industry. In this article, Ganesh Natarajan who led the company as it’s Vice Chairman and CEO from 2001 to 2016 presents the exciting journey of the company. The article highlights the inflection points, the hurdles that the management team had to navigate and the unique attributes that made it a global success story. The article is derived from the Sage Publications book written by Ganesh Natarajan band Prameela Kalive titled ‘From Start-up to Global Success—the story of Zensar.’

Keywords: Innovation; transformation; entrepreneurial; information technology; growth; global (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:3:y:2017:i:2:p:91-104

DOI: 10.1177/2393957517712391

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