 Emergent Success Factors for Entrepreneurial E-media CompaniesGeorge Tsourvakas and Kyriakos Riskos Journal of Entrepreneurship and Innovation in Emerging Economies, 2018, vol. 4, issue 2, 101-120 Abstract: Abstract The present study investigates the factors that positively influence the efficacy of e-media business models. Taking into consideration the extant literature that mentions the ineffectiveness of the subscription model, we try to investigate new factors that contribute to the success of e-media business models. Based on previous research, we examine the following five factors: specific content, innovation, multiple revenue sources, interactivity and media brand communities. In-depth case study analysis of three successful e-media companies is conducted in order to define whether each of the factors is considerable for e-media business models or not. Our results indicate that specific content, innovation, interactivity and media brand communities constitute significant features for e-media models while multiple source revenues are not a necessary factor for success. Finally, based on our results, various suggestions are proposed for entrepreneurial companies. Keywords: E-media; business model; entrepreneurship factors; case analysis (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:4:y:2018:i:2:p:101-120 Access Statistics for this article More articles in Journal of Entrepreneurship and Innovation in Emerging Economies from Entrepreneurship Development Institute of India |
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