An Exploration of the Use of Language Training in Exporting Firms

Sandra MacDonald and Mark Cook
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Sandra MacDonald: Research assistant at Nene University College, Northampton
Mark Cook: Principal Lecturer in Economics at Nene University College, Northampton

Local Economy, 1998, vol. 13, issue 3, 216-227

Abstract: Despite the importance of using foreign languages as a means of increasing competitiveness in overseas markets, there is little empirical data on how firms use languages and access training as part of a competitive strategy. Based on interviews with the owner/managers of 14 firms in Northamptonshire, this paper considers their use of language training. A detailed investigation was carried out of the type of training used in the surveyed firms. Through the use of in-depth interviews, the diverse strategies used by the firms were revealed. The implications for local training providers are also discussed.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:sae:loceco:v:13:y:1998:i:3:p:216-227

DOI: 10.1080/02690949808726445

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