The impact of connectivity technology on home-based business venturing: The case of women in the North East of England

Pooran Wynarczyk and Jayne Graham

Local Economy, 2013, vol. 28, issue 5, 451-470

Abstract: This article aims to assess the extent to which connectivity technology has contributed to home-based business activities of women in the North East of England. Based on an empirical survey of 98 women-owned home-based businesses, the article concludes that technology has reframed the concept of ‘home economics’, providing an effective medium for engaging women in the labour market. The article argues that home-based business venturing needs to be further promoted via appropriate policy channels and support networks as a viable and serious employment opportunity, as well as a solution to dual-role conflict experienced by some women who may otherwise be deterred from playing active roles in the local and regional economic development.

Keywords: connectivity technologies; home-based business; North East; self-employment; women (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:loceco:v:28:y:2013:i:5:p:451-470

DOI: 10.1177/0269094213491700

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