Managing Service Industries in the New Millennium

Mohan Lal Agrawal

Management and Labour Studies, 2000, vol. 25, issue 2, 99-114

Abstract: “Evidence†is the key to the success of all efforts at service marketing. What is evidence? How is it provided? What are the advantages of different kinds of evidence that can be supplied for a service that is being marketed? These and other key issues are treated in the article.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:25:y:2000:i:2:p:99-114

DOI: 10.1177/0258042X0002500203

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