Book Review: The Customer Loyalty Solution What works (and what doesn't) in Customer Loyalty Programs

Bharat Rajagopalan and Neha Nath

Management and Labour Studies, 2005, vol. 30, issue 4, 398-401

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:30:y:2005:i:4:p:398-401

DOI: 10.1177/0258042X0503000409

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