Study of Important Aspects Affecting Consumer Choice of Mobile Phone Service Providers

Shibashish Chakraborty and Dilip Kumar Chakraborty

Management and Labour Studies, 2006, vol. 31, issue 4, 309-331

Abstract: It is important for mobile phone service providers to understand their customer needs which keeps on changing with time. This paper endeavors to make a study on demographic factors affecting brand choice of customers and identified important aspects of mobile phone service which affect choice of brands. This study will highlight pertinent aspects which customer considers while making a choice.

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:31:y:2006:i:4:p:309-331

DOI: 10.1177/0258042X0603100401

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