Book review: Carlos Gill. 2019. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Priyanka Sharma

Metamorphosis: A Journal of Management Research, 2020, vol. 19, issue 2, 129-130

Abstract: Carlos Gill. 2019. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI . Kogan Page, pp. 240, ₹1409 (Paperback), ISBN (Paperback): 978-0749497576.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0972622521991936 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:metjou:v:19:y:2020:i:2:p:129-130

DOI: 10.1177/0972622521991936

Access Statistics for this article

More articles in Metamorphosis: A Journal of Management Research
Bibliographic data for series maintained by SAGE Publications ().