The Impact of Corporate Social Responsibility on Reputation: A Study on Top 100 Companies Operating in India

Loopamudra Baruah and N. M. Panda

Metamorphosis: A Journal of Management Research, 2021, vol. 20, issue 2, 99-105

Abstract: Corporate social responsibility (CSR) performance is judged against the disclosure made by the companies in their Sustainability Reports or Business Responsibility Reports. CSR theoretically as argued in the literature enhances company credibility and in turn, influences the perception of the stakeholders in improving Corporate Reputation (CR). This article examines this claim by empirically investigating the top 100 companies’ CSR disclosure and their reputational score. The analysis renders a finding which is contradictory to the common belief that CSR significantly impacts reputation building.

Keywords: Corporate social responsibility index; corporate reputation; companies operating in India; sustainability report (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:metjou:v:20:y:2021:i:2:p:99-105

DOI: 10.1177/09726225211051866

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