Delineating the Exchange Environment of Handicraft Industry from Market Space to Marketplace: An Inclusive Map for RURBAN Development

Indrajit Ghosal, Bikram Prasad and Mukti Prakash Behera

Paradigm, 2020, vol. 24, issue 2, 133-148

Abstract: India is one of the significant merchants of handicrafts and handloom to the world arcade. From economic standpoint, the sector is important in terms of foreign exchange that it earns, aided by low investments and increased value addition. As per the latest estimates available, there are more than 23 million handloom and handicraft artisans in India now, constantly engaged in growth of Indian handicraft and handloom industry. In addition to maintaining the aristocracy, handicraft goods provide primary maintenance to the nation’s tremendous number of rural citizens. However, these goods’ contemporary markets are slowly collapsing. A big number of examines are evident of this datum. Major factors attributed to this can be due to lack of sales promotions and exposure. This study will excavate out the public opinion through an empirical approach. Implied findings of this investigation will strongly advocate the policy level implication as well as managerial governance to boost the promotion of handicraft through online sales and e-commerce platform through the development of RURBAN centres. Besides these, the researches will uniquely pistil ate out the unique value creation of Indian handicraft industry to a global platform.

Keywords: Handicraft/handloom; Ishikawa Fish Bone Diagram; sales promotions; market space to marketplace (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:24:y:2020:i:2:p:133-148

DOI: 10.1177/0971890720959533

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