Rachel Lawes, Using Semiotics in Retail: Leverage Consumer Insights to Engage Shoppers and Boost Sales, Kogan Page, 2022. ISBN: 978-13-9860-382-0 (PB)

Tapas Ranjan Moharana

Paradigm, 2022, vol. 26, issue 2, 181-183

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:26:y:2022:i:2:p:181-183

DOI: 10.1177/09718907221127149

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