Building Immortal Brands–A Practical Approach

B. Tech Aditya Bhalla and B.E. Abhay Srivastava

Paradigm, 1998, vol. 2, issue 1, 150-157

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:2:y:1998:i:1:p:150-157

DOI: 10.1177/0971890719980119

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