A Model for Industry Attractiveness with Two Case Analyses

Dilip Roy and Isita Lahiri

Paradigm, 2001, vol. 5, issue 1, 1-9

Abstract: This paper highlights the need for evaluating industry attractiveness in the context of strategic planning. In this process the requirement of a measure for the degree of competition has been pointed out and a measure based on entropy has been introduced. Based on that entropy measure of degree of competition, a multiplicative model for describing industry attractiveness has been suggested. Two case studies, one on the soap market and the other on the cigarette market, have been made for demonstrating the merit of the proposed model.

Date: 2001
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0971890720010102 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:5:y:2001:i:1:p:1-9

DOI: 10.1177/0971890720010102

Access Statistics for this article

More articles in Paradigm
Bibliographic data for series maintained by SAGE Publications ().