A Case Study on Emerging Influence of Internet on Indian Retail Business: Will myshop.com E-tailing Firm be a Success?

S Shajahan

Paradigm, 2001, vol. 5, issue 2, 72-79

Abstract: This case describes the importance of electronic commerce in the retailing business in India. It narrates various strategies of cyber marketing, digital marketing and other tech - marketing mix in the overall strategies. This case hopes to give better clarity to the students of management when they look for self-employment opportunities through cyber media.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:5:y:2001:i:2:p:72-79

DOI: 10.1177/0971890720010209

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