What Does A Customer Want In A Bike
Pramod Pathak and
Saumya Singh
Paradigm, 2004, vol. 8, issue 1, 46-54
Abstract:
Manufacturers have always been wondering what the customers look for in a product. Motorcycle manufacturers are no exception. More so in the changed circumstances where leading foreign brands are entering the Indian market in collaboration with the Indian manufacturers. With the growth of Indian motorcycle market increasing customer preference for variety, looks and design has compelled manufacturers to bring in newer models in the market. Yet, they are not sure that what does a customer want in a bike. Naturally, because the customer profile has changed the majority being from the 20-35 age group. Against this backdrop the present study has been conducted with the main objective of finding out what does a customer look for in a bike and what are the parameters of customer satisfaction in the case of motorcycle market. Based on survey the present study tries to underscore those attributes of a bike that lead to customer satisfaction.
Date: 2004
References: Add references at CitEc
Citations:
Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0971890720040106 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:8:y:2004:i:1:p:46-54
DOI: 10.1177/0971890720040106
Access Statistics for this article
More articles in Paradigm
Bibliographic data for series maintained by SAGE Publications ().