Analysis of Factors Influencing Mobile First Strategy in India

V. Sridhar

Review of Market Integration, 2014, vol. 6, issue 1, 47-61

Abstract: In emerging countries such as India, mobile is becoming the primary and possibly the only device for accessing Internet and other information services. In this article, we identify three variables, namely, (a) wireless broadband connectivity (b) affordable smartphones and (c) localised content and applications that drive the value proposition of Mobile First strategy in India. We identify the problems and challenges in all these three dimensions and propose policy prescriptions to overcome the same.

Keywords: Wireless broadband; mobile cloud; two-sided markets; spectrum management; smartphones; rural–urban divide; information infrastructure; e-government services (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:revmar:v:6:y:2014:i:1:p:47-61

DOI: 10.1177/0974929214560115

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