Examining Economic Growth Through Brand Development: A Multinational Analysis

Dila Asfuroglu, Nuriye Zeynep Ökten and Elif Yolbulan Okan

SAGE Open, 2020, vol. 10, issue 2, 2158244020921871

Abstract: Due to the increasing importance of human capital for economic growth, this article aims to clarify the relationship between economic growth and human capital by concentrating on the growth effects of an average number of brands in the economy. An endogenous growth model where branding emerges as the “growth engine†of the economy is followed by a quantitative analysis regarding the relationship between brands and economic growth. The findings suggest that developing countries should shift from traditional mass production to high value-added production, such as brand development, to achieve a similar economic performance in developed countries.

Keywords: brand development; economic growth; human capital; brand value (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020921871

DOI: 10.1177/2158244020921871

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