Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance-Performance Analysis Approach

Sien Leong Liew, Siti Rahayu Hussin and Nawal Hanim Abdullah

SAGE Open, 2021, vol. 11, issue 1, 2158244021998658

Abstract: This study aims to identify the tourists’ expectation and satisfaction of destination attributes from the perspective of senior tourists in Malaysia. Two groups of tourists were chosen as the study sample, that is, future seniors (40–54 years old) and seniors (55 years old and above). It is hoped that, through recognizing and raising awareness on the need for equal traveling opportunities, senior tourists and future senior tourists will be encouraged to undertake more tourism activities. An importance-performance analysis (IPA) and paired sample t tests were employed to investigate senior tourists’ perceptions of senior-friendly destination attributes. Measures of destination attributes included the “4As†(i.e., attractions, accessibility, amenities, and ancillary services). The findings from a survey of 227 respondents revealed that the most important attributes for a senior-friendly destination are safety and cleanliness. Other attributes deemed important by senior tourists include the availability of leisure facilities and barrier-free public transportation. The findings also highlight attributes that tourism industry practitioners may use to improve tourists’ satisfaction and develop into competitive advantages against other tourist destinations. Both theoretical and practical implications of these important findings are discussed.

Keywords: senior-friendly; future senior; senior tourist; importance-performance analysis; destination attractiveness (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2158244021998658 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:11:y:2021:i:1:p:2158244021998658

DOI: 10.1177/2158244021998658

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().