 Do Consumers Care About Aesthetics and Compatibility? The Intention to Use Wearable Devices in Health CareJeeyeon Jeong, Yaeri Kim and Taewoo Roh SAGE Open, 2021, vol. 11, issue 3, 21582440211040070 Abstract: This study examined the influencing factors on consumers’ intention to use wearable devices in health care (WDH). Although the importance of the WDH market is increasing, existing empirical study results on WDH have been selectively investigated based on the technology acceptance model (TAM). To address this issue, we endeavored to contribute by integrating the theory of planned behavior (TPB) and innovation diffusion theory (IDT) on top of TAM to explain the psychological mechanism underlying consumer behaviors, especially when adopting advanced wearable devices in the health care domain. We surveyed 303 people in Pangyo IT Valley, South Korea, and attempted a path analysis using PLS-SEM estimation. The findings suggest that individual innovativeness (IIN) directly affects consumers’ intention to use (IU) WDH, while self-efficacy (SE), aesthetics (AES), and compatibility (COM) have indirectly influenced their usage intentions. Detailed results are described in the article. Keywords: wearable device in health care; technology acceptance model; the theory of planned behavior; innovation diffusion theory; aesthetics; compatibility (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211040070 DOI: 10.1177/21582440211040070 Access Statistics for this article More articles in SAGE Open |
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