Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination

Ilisa Fajriyati, Adi Zakaria Afiff, Gita Gayatri and Sri Rahayu Hijrah Hati

SAGE Open, 2022, vol. 12, issue 1, 21582440211068462

Abstract: In the context of Muslim-friendly tourism, marketers have to pay attention to the needs of their main target, Muslim tourists. This study aimed to examine the influence of destination attributes, including both generic and Islamic attributes, on overall tourist satisfaction to get a more comprehensive view. Likewise, this study investigated the effect of overall tourist satisfaction on its consequences. The moderation effect of Islamic religiosity on the relationship between Islamic attributes and overall tourist satisfaction was also considered. An online survey was conducted, with a sample of 231 Muslims who traveled to Muslim-majority cities, and the data were analyzed using Structural Equation Modeling. The results showed that both generic and Islamic attributes positively influence overall tourist satisfaction, while its consequences affected their behavioral, attitudinal loyalty, and churn intention. Overall tourist satisfaction was not found to affect complaint intention. Likewise, the moderation effect of Islamic religiosity was insignificant.

Keywords: generic attributes; Islamic attributes; tourist satisfaction; Islamic religiosity; Muslim-friendly tourism (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211068462

DOI: 10.1177/21582440211068462

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