Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior

Noorshella Che Nawi, Abdullah Al Mamun, Ariezal Afzan Hassan, Wan Suzanna Aafanii Adeeba Wan Ibrahim, Amaal Fadhlini Mohamed and P. Yukthamarani Permarupan

SAGE Open, 2022, vol. 12, issue 1, 21582440211069144

Abstract: This study empirically examines how graduate students’ attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students’ agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper.

Keywords: agro-entrepreneurship; entrepreneurial intention; University students; theory of planned behavior (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211069144

DOI: 10.1177/21582440211069144

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