Public Perception of Political Opinion Polls and Their Influence on People’s Voting Behavior: The Case of Mwanza City Residents

Samwel Mwita Gasuku

SAGE Open, 2023, vol. 13, issue 2, 21582440231174167

Abstract: This study focuses on the influence of public perceptions of political opinion polls on people’s voting behavior in Mwanza city and the role of Tanzanian media in creating awareness about political opinion polls. The study uses a descriptive paradigm and a qualitative case study design. A purposive sampling technique was used to select participants for key informants and focus group discussions. The study concludes that, although polling is a new phenomenon in Tanzania, the level of awareness of polls is high among Mwanza City residents and they hold a variety of positions regarding the accuracy of the polls. The study highlights why journalists need to be trained on how to report poll-related stories to avoid false conclusions because they have become a major source of news.

Keywords: public perception; political opinion polls; media; journalists; voters (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/21582440231174167 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231174167

DOI: 10.1177/21582440231174167

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().