Consumer Acceptance of Sports Wearables: The Role of Products Attributes

Zhigang Wang, Dan Fang, Xintao Liu, Lei Zhang, Hongyan Duan, Chao Wang and Kai Guo

SAGE Open, 2023, vol. 13, issue 3, 21582440231182653

Abstract: Based on the technology acceptance model (TAM), this paper discusses how the functional attributes and design characteristics of sports wearable devices affect users’ attitude and behavior. In order to estimate the relationship between variables, structural equation model (SEM) was used to analyze the data from questionnaire. By analyzing the relationship among data analysis, real-time monitoring, appearance design, simple operation, perceived usefulness, perceived ease of use, use attitude, and use behavior, it is found that data analysis and real-time monitoring has a significant impact on the perceived usefulness of sports wearable devices. The simple operation and appearance design have a significant impact on the perceived ease of use of sports wearable devices. The perceived usefulness and perceived ease of use of sports wearable devices further affect users’ attitude and behavior. The result means all study hypotheses were accepted. Therefore, providing perfect data analysis function, developing accurate real-time monitoring function, introducing friendly appearance design, and simplifying product operation mode can improve the use value and operation convenience of sports wearable devices and enhance the acceptance of users.

Keywords: technology acceptance model; sports wearables; perceived usefulness; perceived ease of use (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231182653

DOI: 10.1177/21582440231182653

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