Influence of Social and Emotional Factors on the Intention to Use Instagram Stories

Luis Cárdenas, Cristóbal Fernández-Robin and Diego Yáñez

SAGE Open, 2023, vol. 13, issue 3, 21582440231195523

Abstract: The objective of this study is to determine the social and emotional factors that influence the Intention to Use Instagram Stories. The proposed model takes as different studies on the acceptance of information technologies a reference to assess a survey applied to 369 people by structural equation modeling. The results of the analysis show that the Cognitive, Affective and Evaluative Social Identity variables did not have a significant relationship with Intention to Use. Conversely, Social Presence and Perceived Enjoyment exhibit significant relationships in the proposed model.

Keywords: Instagram stories; technology acceptance model; social media; structural equations model; intention to use (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231195523

DOI: 10.1177/21582440231195523

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