Nomenclature of Chinese Street Food Names in Malaysia: A Scalar Analysis

Hongxiang Zhu, Lay Hoon Ang, Nor Shahila Mansor and Kai Chee Lam

SAGE Open, 2023, vol. 13, issue 4, 21582440231209841

Abstract: This study examines how the nomenclature of street food names includes trans-local, trans-regional, and trans-national scales in local language resources. The study adopts a qualitative case study on street food names in Malaysia. The study sample comprised 856 street food names collected in Kuala Lumpur. The food nomenclature framework and the concepts of trans-local, trans-regional, and trans-national scales were adopted to elicit the data. It was found that: (i) there are more complex combinations based on ingredient, cooking method, food attribute, commemorative aspect, and good name; (ii) there are scale-making ways, via the presentation and the transliteration of street food elements. In conclusion, the nomenclature of street food names labels Malaysia as a multiscalar locality in which trans-local, trans-regional, and trans-national scales can be discerned. Thus, this study reveals how nomenclature shapes and is shaped by geographical scales. Therefore, it contributes to the nomenclature of food and place marketing.

Keywords: Malaysia; multiscalarity; nomenclature; sociolinguistics; street food names (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231209841

DOI: 10.1177/21582440231209841

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