Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China

Teng Yu, Yajun Zhang, Ai Ping Teoh, Anchao Wang and Chengliang Wang

SAGE Open, 2023, vol. 13, issue 4, 21582440231210551

Abstract: Along with reducing traffic congestion, electric car-sharing (ECS) can also solve travel demand, utilize idle resources, and enhance forms of transportation. Accordingly, university students are identified in Guangzhou, China as a promising customer group for ECS companies. Although university students in Guangzhou, China are unique in the context of ECS, few researchers have studied the factors that influence their willingness to use such services. Hence, this paper investigates the key determinants that affect university students’ behavioral intention (BI) to use ECS in Guangzhou, China. Based on an extension of the unified theory of acceptance and use of technology (UTAUT), this paper examines the effects of the constructs on BI to use ECS and the moderating role of trust in ECS. Based on results from a questionnaire of 486 university students in Guangzhou, China, conditional value (CV) was the most critical driver of BI, followed by personal attitude (PA) and sustainability (SUST). The moderating analysis showed that taking gender, education, and driving experience of university students as control variables, trust was found to have a significant positive moderating impact on the relationship between PA and BI to use ECS, and a significant negative moderating effect of trust on the relationship between CV and BI to use ECS. The implications of these findings are discussed.

Keywords: electric car-sharing; UTAUT; behavioral intention; conditional value; trust (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/21582440231210551 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231210551

DOI: 10.1177/21582440231210551

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().