Getting in the Loops: Using Adaptive Design Methods for Fall Armyworm Spodoptera frugiperda (JE Smith) (Lepidoptera: Noctuidae) Mitigation in Kenya, Nepal, and Bangladesh

Julia Bello-Bravo and Barry Robert Pittendrigh

SAGE Open, 2023, vol. 13, issue 4, 21582440231220451

Abstract: Efforts worldwide have sought to lessen the agricultural and societal impact of the fall armyworm (FAW), Spodoptera frugiperda (JE Smith) (Lepidoptera: Noctuidae) mitigation in Kenya, Nepal, and Bangladesh by safeguarding affected regions’ food crops and livelihoods while preventing the spread of FAW to nearby areas. However, efforts to communicate and gain support for FAW control methods among local populations can have limited impacts. This study qualitatively explores “design looping†as part of three Information and Communication Technology for Development (ICT4D) campaigns in Bangladesh, Nepal, and Kenya for increasing community support for FAW mitigation. Such an approach not only potentially extends the reach and scalability of FAW control methods but also contributes to meeting Sustainable Development Goals for food security and community well-being. Findings of productive advantages for “design looping†in this study include (1) increased participatory access by project stakeholders and beneficiaries, (2) flexibility, as cost-effective and potentially continuous opportunities to refine ICT4D messaging to meet project goals, and (3) bi-directional learning between project producers and message recipients for improved message deployment. Limitations and directions for future research are also discussed.

Keywords: communication studies; communication; social sciences; media literacy; human communication; risk communication; science communication; communication technologies; mass communication; health communication; organizational communication; communication systems and technology (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231220451

DOI: 10.1177/21582440231220451

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