Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness

Dan Ji, Boquan Liu, Jinghong Xu and Jiankun Gong

SAGE Open, 2024, vol. 14, issue 2, 21582440241257357

Abstract: Audiobooks have gained significant popularity in China and other regions worldwide. While scholars and practitioners have extensively researched strategies to develop the audiobook market, limited attention has been given to the factors influencing audiences’ attitude toward audiobooks, which is a gap this study aimed to explore. Survey data was collected from a total of 537 consumers and analyzed using partial least squares structural equation modeling. The results indicate that experiencing telepresence and emotional connectedness while listening to audiobooks positively contributes to audiences’ affective outcomes, fostering their favorable attitude. The findings also reveal that narrator performance, background music, and the narrative style of an audiobook can potentially enhance telepresence and emotional connectedness. These results provide both theoretical insights and practical suggestions for audiobook publishers and other industry players.

Keywords: audiobooks; telepresence; emotional connectedness; listening attitude (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241257357

DOI: 10.1177/21582440241257357

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