Social Investment Through A Collaborative Village Festival: The Case of Farmers’ Village Festival in Jogjakarta

Sri Najiyati, Dian Prihadyanti, Bilal As’adhanayadi, Danarti Danarti, Mardiana Mardiana, Rukmini Nugroho Dewi, Y. S. Febby Febriyandi and Muhtar Muhtar

SAGE Open, 2024, vol. 14, issue 4, 21582440241288740

Abstract: Villages require innovative Social Investment (SI) to improve human resource competencies and social capital to promote long-term community welfare. A festival can be a potential tool for SI. A Collaborative Village Festival (CVF), despite the occurrence of problems and challenges of common festivals and the limited available literature in the area, can be a potential variant of SI programs. This research aims to analyze the implementation of CVF and its success factors and identify the benefits of CVF as a tool for SI, especially for developing Human Capital (HuCap) and Social Capital (SoCap). Based on the results of a single case study, CVF, characterized as a multi-program and multi-stakeholder, has a role in developing HuCap and activating SoCap in several aspects. CVF also serves as a tool for multi-investment, which, in this case, is an eco-sociocultural investment. Several factors should be considered in designing and executing CVF to obtain greater benefits. The multi-stakeholder collaboration created through CVF forms a unique hexa-helix pattern, leading to a new variation of the helix model. This research provides practical contributions concerning festival management to optimize the SI-related benefits, which can encourage rural development.

Keywords: social investment; human capital; social capital; collaborative festival; village; social welfare; rural development (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241288740

DOI: 10.1177/21582440241288740

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