 Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 PandemicShu-Hsien Liao, Retno Widowati and Pham Nguyen My Linh SAGE Open, 2024, vol. 14, issue 4, 21582440241305047 Abstract: Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for omni-channel consumers in Vietnam? What are different consumer segment delivery service preferences in omni-channel and purchasing modes for online and offline? What profiles/patterns/rules should retail operators consider making their omni-channel delivery service model more competitive for online and offline in retailing? This study investigates Vietnamese consumer behaviors with delivery services and omni-channel online and offline ( N  = 2,204). Data mining analytics, including clustering analysis and association rules, reveal meaningful clusters/patterns/rules for investigating delivery service and omni-channel online and offline development. Keywords: Delivery service; omni-channel; online and offline; data mining analytics; Covid-19 pandemic; Vietnam (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241305047 DOI: 10.1177/21582440241305047 Access Statistics for this article More articles in SAGE Open |
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