The Effectiveness of Digital Entrepreneurship Ecosystem Toward Enriching Income Generation: The Moderating Role of Entrepreneurial Intention

Sabrinah Adam, Nursyazwani Mohd Fuzi, Mohamad Rohieszan Ramdan and Albert Feisal Muhd Feisal Ismail

SAGE Open, 2025, vol. 15, issue 1, 21582440241305361

Abstract: This study attempts to examine the functionality of the digital entrepreneurship ecosystem for low-income household Bottom 40 (B40) students toward enriching income generation and entrepreneurial intention as the moderating role in the relationship. This research applied the quantitative method using an online questionnaire. A total of 500 data were gathered from 5 Universities in Malaysia, followed by Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis to examine the hypotheses suggested in the research. The results implied that the effectiveness of the digital entrepreneurship ecosystem has a positive effect on the enrichment of income generation among B40 students in a higher education institution. It was also shown from the moderating effect analysis that entrepreneurial intention has an important function as a moderator to strengthen the relationship. The research may assist B40 students in a higher education institution for income generation through digital entrepreneurship.

Keywords: digital entrepreneurship ecosystem; low-income household Bottom 40; income generation; entrepreneurial intention (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440241305361

DOI: 10.1177/21582440241305361

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