Strategy Conduct in Strategy-as-Practice: A Look into the Social Interactions Inside an Advisory Board

Márcio Luiz Marietto, Fernando Antonio Ribeiro Serra, Manuel Portugal Ferreira and Alessandra Cassol

SAGE Open, 2025, vol. 15, issue 1, 21582440251321847

Abstract: Researching social interactions within advisory boards, our study focuses on a family-holding company’s strategy formation process. Applying Strategy-as-Practice (S-as-P) within a Structurationist perspective, we analyzed practitioners’ strategic conduct. Through 1 year of non-participation observation, interviews and document analysis, we uncovered complex social dynamics and paradoxical behaviors, emphasizing structural properties influencing strategic formation. Our contribution lies in a model proposing four propositions for future S-as-P studies in advisory boards within Structuration Theory. This research sheds light on discrepancies between formal practices and actual social behaviors, enhancing transparency in corporate dynamics, which often remain obscure.

Keywords: strategy formation; strategic conduct; structurationist theory; strategy as practice; advisory board (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440251321847

DOI: 10.1177/21582440251321847

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