Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?

Xiu-e Zhang, Wei Wang, Liu Yang, Yongbo Yu, Taochan Zhu and Xinyu Teng

SAGE Open, 2025, vol. 15, issue 2, 21582440251329963

Abstract: With the rapid growth of the digital economy and the increasing importance of sustainable development, digital orientation (DO) plays a vital role, as does green absorptive capacity (GAC) and sustainable business model innovation (SBMI). This study is the first to explore the internal mechanism of DO affecting the sustainable performance of agricultural enterprises through GAC and SBMI. Using data collected from 267 agricultural enterprises in China, the validity of the conceptual model was tested using hierarchical regression analysis. The research results show that DO has a positive impact on the sustainable performance of agricultural enterprises. Furthermore, DO indirectly affects the sustainable performance of agricultural enterprises through the mediating and chain mediating effects of GAC and SBMI. This study contributes to the existing research on the sustainable performance of agricultural enterprises by highlighting the significance of DO and validating the crucial mediating roles played by GAC and SBMI. The findings of this study offer valuable theoretical insights into promoting sustainable development of agricultural enterprises and addressing the environmental challenges associated with their growth. JEL codes : M1; M13; M14; Q56

Keywords: digital orientation; green absorptive capacity; sustainable business model innovation; enterprise sustainable performance; agricultural enterprise (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251329963

DOI: 10.1177/21582440251329963

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