The Future of Natural Sport: Exploring the Role of Technology Assistance Under the Metaverse Perspective

Chia-Wen Lee, Ching Li and Tzu-Chun Huang

SAGE Open, 2025, vol. 15, issue 2, 21582440251340566

Abstract: With the growing popularity of the Metaverse, the integration of technology with natural experiences has emerged as a focal point for both research and practical applications. Traditional activities, such as outdoor sports and exploration, have long provided people with significant benefits and enjoyment. With the advent of the Metaverse, these natural experiences are being enriched by adding a new virtual dimension. This study explores how technology is reshaping natural sport experiences within the context of the Metaverse. By employing the Analytic Hierarchy Process (AHP), the study analyzes two primary dimensions: interactive interfaces and technological information, along with their ten first-level sub-dimensions and thirty-eight secondary-level sub-dimensions. The results highlight that interactive interfaces, particularly experience types, play a central role in shaping user engagement in technology-assisted natural sports. Additionally, the construction of supplemental dimensions within technological information is a crucial factor in ensuring an immersive experience. However, the study also identifies significant variations in expert evaluations, emphasizing the need to address differences in professional perspectives and the rapid evolution of technology. To effectively integrate technology into natural sports, the study recommends prioritizing user experience, fostering cross-disciplinary collaboration, and maintaining continuous adaptation to emerging technologies. These strategies will help ensure that technology enhances, rather than replaces, the authenticity and benefits of natural sports, aligning with evolving user needs.

Keywords: AHP (Analytic Hierarchy Process); natural sport; metaverse; interactive interface; technological information (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251340566

DOI: 10.1177/21582440251340566

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