Understanding Eco-tourism Satisfaction: A Structural Equation Modeling Examination of Critical Determinants

Nguyen Phu Thang

SAGE Open, 2025, vol. 15, issue 3, 21582440251378061

Abstract: This study investigates the key determinants of tourist satisfaction at eco-tourism destinations using Structural Equation Modeling (SEM). Drawing from a sample of 200 Vietnamese eco-tourists to destinations in Vietnam, the study investigates the direct effects of five dimensions on satisfaction and their impact on recycling behavior intention to the destinations. The results show that Destination Accessibility (β = .237, p  = .033) and Locals and Staff (β = .209, p  = .044) are strong predictors of satisfaction, which shows the importance of accessibility and social contact with locals. Resource Attractiveness also has a strong impact (β = .213, p  

Keywords: ecotourism; tourist satisfaction; structural equation modeling; key determinants (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251378061

DOI: 10.1177/21582440251378061

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