Can the Use of Internet New Media Promote Residents’ Entrepreneurship? Analysis Based on Endogenous Switching Probit Model

Linsheng Chen, Jianli Bai, Zhenpeng Ma, Shiwei Xu and Jiahui Chen

SAGE Open, 2025, vol. 15, issue 3, 21582440251379087

Abstract: Drawing on the 2021 CGSS data, this paper investigates whether and to what extent the use of Internet new media (measured by frequency and engagement) affects entrepreneurship among Chinese residents. Endogenous Switching Probit (ESP) probability model is used for estimation. In addition, the robustness test, mechanism test and heterogeneity analysis are further carried out. Conclusions: (1) The entrepreneurial probability of residents who use Internet new media is 4% higher than that of residents who do not use Internet new media, and the probability of residents who use Internet new media in high frequency is 9.05% higher than that of residents who use Internet new media in low frequency, that is, Internet new media promotes residents’ entrepreneurship. The robustness test results further confirm the reliability of this conclusion. (2) The use of Internet new media can promote residents’ learning and the formation of social networks to promote entrepreneurship. (3) The adoption of Internet-based new media significantly enhances entrepreneurial activity among residents aged over 60, whereas usage frequency exerts a stronger positive influence on those under 60.

Keywords: Internet new media; entrepreneurship; ESP; Study; Social network (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251379087

DOI: 10.1177/21582440251379087

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