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Big Data Analytical Capability and Strategic Agility; A Perspective of Online Academies Institutions Teaching Arabic as Second Language

Sultan A. Almelhes

SAGE Open, 2025, vol. 15, issue 3, 21582440251381591

Abstract: Many people around the globe are aiming to learn the Arabic language, even though it is difficult to learn. Therefore, many online institutions are offering the service of teaching Arabic as a second language to non-native speakers, but these institutions always encounter different issues in enhancing their performance. Thus, this study aimed to highlight the factors that can enhance the performance of online or e-coaching institutions teaching Arabic as a second language to non-native speakers. These factors include big data analytical capability and strategic agility. The data were gathered from managers of online institutions providing services of learning Arabic to non-native speakers, and it was analyzed by using Smart Pls 4. The results demonstrate that the performance of these institutions depends upon big data analytical capability and strategic agility. Moreover, big data analytical capability can lead to strategic agility. Furthermore, strategic agility can significantly mediate the relationship between big data analytical capability and institutional performance.

Keywords: big data analytical capability; strategic agility; institutional performance; Arabic as second language; Arabic; E-coaching (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251381591

DOI: 10.1177/21582440251381591

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