The Masculine Image of Presidents As Sporting Figures

Aaron J. Moore and David Dewberry

SAGE Open, 2012, vol. 2, issue 3, 2158244012457078

Abstract: This article explores the role of the president identifying himself as a sporting figure, which can be successful as well as detrimental in the presidents’ overall public relations strategy, through an ideological criticism lens. To make this argument, the authors start by examining the role of sports in American popular culture and its relationship to a strong masculine image. Recognizing the value of publicity in the mediated political world, they then trace the evolution of the president from Eisenhower to Obama identifying himself as a sporting figure through the mass media. The article specifically focuses on the two most recent presidents’ use of sports and its effect on their masculine image. The authors conclude by addressing the implications of a future female president’s strategic use of sports.

Keywords: public relations; president; masculinity; sports (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2158244012457078 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:2:y:2012:i:3:p:2158244012457078

DOI: 10.1177/2158244012457078

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().