From “Chastity As a Gift†to “Doing It As a Sign of Loveâ€

Ana Rita Conde Dias, Carla Machado and Miguel Gonçalves

SAGE Open, 2012, vol. 2, issue 4, 2158244012467341

Abstract: This study aims to analyze the media discourse about feminine sexuality produced by Portuguese magazines. Texts about female sexuality published in six types of magazines between 1965 and 2006 were content analyzed. The results showed that Portuguese media’s discourse on sexuality is not only becoming more liberal but is also characterized by ambiguity and contradiction. Within a “progressive†discursive framework for sexuality, tensions and double standards for women are still noticeable. The media discourse in Portugal continues to reinforce the established gender hierarchy and inequality in heterosexual relationships and maintain traditional gender roles.

Keywords: sexuality; gender; women; media; culture; Portugal (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2158244012467341 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:2:y:2012:i:4:p:2158244012467341

DOI: 10.1177/2158244012467341

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().