The Temporal Stability of the Tendency to Worship Celebrities

James Griffith, Mara Aruguete, Jeanne Edman, Thomas Green and Lynn McCutcheon

SAGE Open, 2013, vol. 3, issue 2, 2158244013494221

Abstract: This study examined the test–retest and internal reliability of a scale used to measure celebrity worship. We administered the Celebrity Attitude Scale (CAS) and several related items on two different occasions approximately 3 months apart to 248 participants from three universities and one college. We hypothesized that attitudes about celebrities would remain fairly stable over time. Results confirmed the hypothesis and were discussed in relation to previous research in which the CAS was used.

Keywords: celebrity attitudes; celebrity worship; test–retest; reliability; absorption-addiction model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:3:y:2013:i:2:p:2158244013494221

DOI: 10.1177/2158244013494221

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