Thinking-Aloud About Stereotypical Mainstream and Opiate-Dependent Lifestyle Images

Andrew McLeod and Jane Ogden

SAGE Open, 2013, vol. 3, issue 3, 2158244013501156

Abstract: Participants (6 male, 4 female) on a methadone maintenance program completed a Think-Aloud procedure while viewing two stereotypical picture sets depicting opiate-dependent and mainstream lifestyles. Discourse analysis indicated that participants used two different discourses: a stereotype-affirming defensive discourse , which involved affirming the negative and positive stereotypes regarding opiate-dependent and mainstream lifestyles, and a stereotype-refuting defensive discourse , which involved refuting negative opiate-dependent stereotypes while constructing mainstream lifestyles and members negatively. We argue that both discourses fit within a grander discourse concerning normalization with participants’ speech functioning to defend them from being negatively stereotyped by making them “normal†members of society.

Keywords: opiate users; thinking aloud; discourse; stereotypes; beliefs (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:3:y:2013:i:3:p:2158244013501156

DOI: 10.1177/2158244013501156

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