Hashtags Functions in the Protests Across Brazil

Raquel Recuero, Gabriela Zago, Marco T. Bastos and Ricardo Araújo

SAGE Open, 2015, vol. 5, issue 2, 2158244015586000

Abstract: In this article, we discuss the communicative functions of hashtags during a period of major social protests in Brazil. Drawing from a theoretical background of the use of Twitter and hashtags in protests and the functions of language, we extracted a sample of 46,090 hashtags from 2,321,249 tweets related to Brazilian protests in June 2013. We analyzed the hashtags through content analysis, focusing on functions, and co-occurrences. We also qualitatively analyzed a group of 500 most retweeted tweets to understand the users’ tagging behavior. Our results show how users appropriate tags to accomplish different effects on the narrative of the protests.

Keywords: hashtags; functions; Twitter; protests; content analysis (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:5:y:2015:i:2:p:2158244015586000

DOI: 10.1177/2158244015586000

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