Meaning-Making Exercise Using Images and Soundscape: The Case of San Pedro Street, Davao City, Philippines

Ma. Teresa Escano and Dennis John Sumaylo

SAGE Open, 2017, vol. 7, issue 4, 2158244017736355

Abstract: This article explored the capacity of mixed media to elicit meanings from their lookers. A multisensory exhibition of photographs and soundscape was utilized to achieve the objective. The photographs provided the visual stimulus while soundscape accompanied the images to provide an aural map of the area being documented. Both media helped in the meaning-making process. The area documented was the center of Davao City, Philippines—San Pedro Street—as it cradles the center of faith, the seats of power, and the center of commerce. But, with urban decay, this place seemed to lose its former glory. With the visual and aural stimuli, these stories (memories) embedded in the mind of the lookers are culled. This is the meaning-making process.

Keywords: visual communication; street photography; visual rhetoric; soundscape; multimodal meaning-making; urban planning; heritage site conservation (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:7:y:2017:i:4:p:2158244017736355

DOI: 10.1177/2158244017736355

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