Language, Media, and Ideology: Critical Discourse Analysis of Pakistani News Bulletin Headlines and Its Impact on Viewers

Aaminah Hassan

SAGE Open, 2018, vol. 8, issue 3, 2158244018792612

Abstract: Television is a penetrating medium, capable of creating false consciousness among the viewers. The present study examines the ideological constructions in Pakistani news bulletin headlines and their impact on the viewers. This research has explicated the ideological constructions through Fairclough’s framework for critical discourse analysis (CDA) by applying it to the electronic media news headlines and comparing three different Pakistani news channels. Extensive text as well as selective intertextual and sociocultural analyses have been carried out along with the assessment of the impact of news headlines on viewers through a questionnaire. The analysis of the news headlines reveal that Pakistani news headlines are infused with varying ideologies and power relations, while the responses of the viewers reveal their dislike for entertainment-oriented, exaggerated, unfair, and moderately informative headlines of news channels. It is hoped that current study would help in the promotion of media literacy among viewers and media authorities in Pakistan.

Keywords: media; ideology; critical discourse analysis; news bulletin; headlines (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2158244018792612 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:8:y:2018:i:3:p:2158244018792612

DOI: 10.1177/2158244018792612

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().