 A Comparison of Strategies for Recruiting Teachers Into Survey PanelsMichael W. Robbins, Geoffrey Grimm, Brian Stecher and V. Darleen Opfer SAGE Open, 2018, vol. 8, issue 3, 2158244018796412 Abstract: We examine a range of options for recruiting teachers into a nationally representative survey panel. Recruitment strategies considered include a telephone-based approach and the use of promised incentives and pre-incentives of varying amounts and forms. Using a randomized experiment, we evaluate the effectiveness of five separate recruitment strategies and conduct a cost-benefit analysis. Our preferred strategy is one that uses a US$10 gift card as pre-incentive (it yielded a 27% rate of successful recruitment a cost of US$78 per recruited teacher). Statistical comparisons indicate that no other technique was superior to this strategy in terms of recruitment rate or cost-effectiveness. Efforts at refusal conversion after the initial approach were mostly ineffective. A comparison across demographic type characteristics of enrolled panelists and nonrespondents shows no substantial differences for any recruitment strategy considered. Hence, the potential for recruitment-level nonresponse to induce large bias into findings from surveys administered to the panel is minimal. Keywords: educational research; survey methods; response rates; incentives; sampling bias; survey panels (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:8:y:2018:i:3:p:2158244018796412 Access Statistics for this article More articles in SAGE Open |
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