Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?

Jia Lu, Xinchuan Liu and Yaoyao Cheng

SAGE Open, 2019, vol. 9, issue 1, 2158244018825027

Abstract: This article examined a transnational viewing process, in which Chinese audience watch American and Korean TV dramas. Cultural proximity and genre proximity were adopted to predict media involvement and enjoyment. A quantitative content analysis was conducted with a probability sample of 16,440 comments from 411 TV dramas. It was found that cultural proximity failed to predict enjoyment but succeeded in explaining involvement. It also revealed two different routes to enjoyment—to enjoy Korean dramas through involvement with characters and American dramas through involvement with the narrative. Genre proximity was found in action/crime but not in fantasy/adventure. The level of involvement varied in different genres, such as romance, horror/crux, and comedy.

Keywords: American TV dramas; Korean TV dramas; involvement; enjoyment; cultural proximity; genre proximity (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:9:y:2019:i:1:p:2158244018825027

DOI: 10.1177/2158244018825027

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