 Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping HabitZhi Yang, Quang Van Ngo, Yaguang Chen, Chung Xuan-Thi Nguyen and Hoa Thi Hoang SAGE Open, 2019, vol. 9, issue 2, 2158244019848844 Abstract: Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers’ ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers’ perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants. Keywords: repurchase intention; perceived ethics; perceived uncertainty; trust; shopping habit (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:9:y:2019:i:2:p:2158244019848844 Access Statistics for this article More articles in SAGE Open |
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