Coordination Analysis of Revenue Sharing in E-Commerce Logistics Service Supply Chain With Cooperative Distribution

Yaoguang Zhong, Fangfang Guo, Zhiqiang Wang and Huajun Tang

SAGE Open, 2019, vol. 9, issue 3, 2158244019870536

Abstract: With the rapid development of e-commerce, logistics distribution has become the bottleneck of its development. It is urgent to study how to optimize the cooperation between e-commerce platforms and logistics service providers. Based on Stackelberg game theory, this research first studies the decision making of two-stage logistics service supply chains consisting of the e-commerce mall and the logistics service provider without cooperative distribution, in which decentralization and centralization are analyzed, respectively. Then, it is extended to the decision making of three-stage logistics service supply chains consisting of e-commerce malls, express delivery companies, and terminal distributors. The results show that the profit, sales volume, and logistics service effort of the centralized decision-making system are higher than those of the decentralized decision-making system, regardless of the two-stage or three-stage logistics service supply chain. Therefore, it is vital to formulate a reasonable profit distribution scheme based on revenue-sharing contract to achieve the cooperation among the partners of logistics service supply chain, so as to achieve a win-win situation in which all of their profits increase. Finally, a numerical example is presented to verify the results, and some issues are proposed for future research.

Keywords: e-commerce; logistics service supply chain; cooperative distribution; revenue sharing; Stackelberg game theory (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:9:y:2019:i:3:p:2158244019870536

DOI: 10.1177/2158244019870536

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