Approaching Qualitative Research as a Doctoral Candidate: Lessons to Deliberate

Craig J Selby

South Asian Journal of Business and Management Cases, 2025, vol. 14, issue 3, 194-205

Abstract: Qualitative research can feel both exciting and overwhelming for doctoral candidates. It asks us to work with ambiguity, to be reflexive and to recognize that our own worldview shapes how we approach the research journey. This article shares lessons drawn from years of practice and mentoring, offering guidance on how candidates can navigate the personal, philosophical and practical sides of qualitative inquiry. Key themes include understanding positionality, defending methodological choices, exploring a range of qualitative approaches and recognizing the value of both creative and mixed methods. Along the way, I highlight the importance of planning carefully, preparing for the unexpected and staying personally involved in the research process. Ethics, emotional labour and the reality that we cannot ‘solve the world’ but can still make a genuine impact also feature strongly. Ultimately, this piece encourages doctoral candidates to see qualitative research as a journey—one that is messy, creative, sometimes frustrating but always rewarding. By embracing its challenges and opportunities, candidates can produce research that not only answers questions but also starts meaningful conversations.

Keywords: Intermediate/advanced qualitative research; qualitative inquiry; doctoral research; research paradigms; ethnography (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:14:y:2025:i:3:p:194-205

DOI: 10.1177/22779779251389290

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