Bio-Caps Nepal

John Walsh and Dilip Jha
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John Walsh: John Walsh is Assistant Professor at the School of Management, Shinawatra University, Thailand. He received his Doctorate degree in International Management from the University of Oxford in 1997. His work experience in many countries has provided him with a wider perspective in developing marketing strategies in the global context. He teaches a variety of subjects in the undergraduate, MBA and PhD programmes. His research focuses on social and economic development in the Greater Mekong Sub-region. [E-mail: jcwalsh@siu.ac.th]

South Asian Journal of Business and Management Cases, 2012, vol. 1, issue 1, 43-50

Abstract: Bio-Caps India manufactures gelatin capsules for pharmaceutical manufacturers in India. The capsules are made in part from animal products, which represents an area of cultural sensitivity and requires the trust of end users and intermediaries who recommend specific drugs. Currently, Nepalese manufacturers deal with a single supplier and there is an opportunity for Bio-Caps to open a branch office in Kathmandu to work with local producers to provide better service. However, Nepal remains a poor country with very limited physical or business infrastructure, and it is far from certain that projected market demand can be met in circumstances of such uncertainty. The case focuses on the specific form and business model selected by the company and considers whether these are suitable for the environment to be explored.

Keywords: Cultural sensitivity; business infrastructure; new market entry; environment; Bio-Caps; Nepal (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:1:y:2012:i:1:p:43-50

DOI: 10.1177/227797791200100105

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